Nissan’s Frontier has so far exceeded expectations following its redesign in 2022. With a well-built cabin, comfortable front seats, and exceptional off-road capabilities, the 2022 Frontier has catapulted to the front of the compact pickup truck market. Nissan, however, is far from satisfied.
As such, the automaker has revealed three new Frontier concepts: Project 72X, Project Hardbody, and Project Adventure.
“People want to get out of the house, have adventures, and do it in style, so the timing of the adventure-ready 2022 Frontier couldn’t have been better,” said Michael Colleran, senior vice president, Nissan U.S. and Marketing and Sales. “These three new projects show the possibilities with the new Frontier in this important Chicagoland market.”
The three styles are all based on the 2022 Frontier crew cab platform. Yet each style addresses different mid-size truck audiences.
“Truck culture is now very broad – hardcore off-roaders, overlanders, surfers and kayakers, environmentalists, fishing and hunting outdoor enthusiasts, and more,” said Hiren Patel, project lead designer, Nissan Design America, Inc. “The common ground is that they all use their trucks as canvases for personalization. We’re offering three styles to show how they could modify their new Frontier.”
The Frontier Project Adventure aims to capitalize on the current overlanding trend. Project Adventure is based on the 2022 Frontier crew cab PRO-4X. This variant features a 5-inch lift kit, 34-inch mud-terrain tires, a Yakima® bed rack system, a Yakima® LoadWarrior roof basket, a special carbon fiber snorkel, and more.
However, the defining feature of Project Adventure is the custom body wrap that depicts an atlas of the U.S.
“Nissan has more than 40-years of truck leadership in the United States, with more than four million Frontiers sold to date,” Colleran said. “With the arrival of the all-new Frontier, the next chapter is now being written.”
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